This year’s theme is Keep the Fire Burning! Blak, Loud and Proud.

Our NAIDOC Week Polo collection features our talented collaborating artists' reflection on and response to this year's theme. Each artist’s unique vision is a testament to the diversity of ways we celebrate Culture, Identity and Knowledge. Their rich artworks tell an individual and collective story that we are proud to share. 

Our polos provide strong sun protection and a stylish and comfortable look that can be worn anywhere. A true wardrobe essential available in fitted, unisex and childrens styles and featuring vibrant First Nations artwork.

“This year's theme celebrates the unyielding spirit of our communities and invites all to stand in solidarity, amplifying the voices that have long been silenced. The fire represents the enduring strength and vitality of Indigenous cultures, passed down through generations despite the challenges faced.” - National NAIDOC Committee

Product: Polo Bamboo Unisex
Style: Simpson
Materials: 100% Bamboo Polyester UPF 50
Washing: Cold machine wash with similar colours
Story: Proud & Deadly
Artist: 

Story:

Proud & Deadly 

Artwork representing Aboriginal people being proud of who they are. Being strong in their identity and fierce when fighting for the rights of our people. Teaching the next generation how to be proud and deadly.

 * Products come with artist information and art story *